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 SCRATCH
TO SNATCH

Denim&U is not just a bag; it is a platform for creative expression. Crafted from upcycled denim sourced from local thrift stores in Roxas City, these handcrafted tote bags offer a sustainable and fashionable alternative to conventional bags. 

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About Us

MISSION

Denim&U is dedicated to transforming the apparel business by effortlessly merging innovation, sustainability, and individualism. We intend to lead the shift to sustainable methods, creativity, and ethical production standards in the fashion industry. By prioritizing the development of unique denim bags, we enable our customers to express their identity while also advocating environmental responsibility. We are devoted to decreasing our environmental impact by using sustainable materials and cutting-edge design approaches. Our mission is to encourage a societal shift toward responsible consumption, creative recycling, and environmental advocacy. Through our continual pursuit of innovative design and eco-friendly techniques, we aspire to contribute to a more sustainable fashion landscape and a healthier society as a whole. 

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VISION

Denim&U aspires to become a well-recognized brand in the Local sustainable fashion scene within the next three years. Our product will remain unique, customizable tote bags crafted from repurposed denim, targeting students, young professionals, and eco-conscious consumers. We envision a strong local presence in key cities through partnerships with boutiques and sustainable markets. We'll cultivate a targeted online presence through social media and potentially collaborate with Filipino eco-conscious influencers to spread our message. Fostering a community around sustainable fashion as it is important to us. We plan to achieve this through upcycling and customization workshops, while also collaborating with schools and universities to educate the younger generation about the environmental impact of fashion choices. Financial sustainability is key to our long-term vision. We'll prioritize responsible pricing to ensure fair wages and a competitive product. Additionally, we'll explore partnering with eco-conscious stores for a limited wholesale selection, allowing us to expand our reach without straying from our core business model. Denim&U will remain a brand built on strong partnerships, environmental responsibility, and empowering self-expression through unique and customizable tote bags. 

About Us

Who We Are

Hey there! We’re Denim&U. Everything started when we let our imaginations run wild. We were inspired to create things from scratch that could bring comfort to everyone, like the feeling when your burdens fall away and you're left mesmerized. They say passion makes us do crazy things, and so we took the biggest leap of it and moved forward.

 

We are a group of eight (8) Grade 12 students from the University of Perpetual Help System - Pueblo de Panay, and we are completely new to this. We chose to create something useful and chic for our entrepreneurship subject business plan, and that’s how Denim&U came to be. We believe that everyone can be a superhero, and we’d like to prove that by turning something ordinary into something unique! Here at Denim&U, your style is our hue.

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Our Commitment
To Sustainability

At Denim&U, sustainability isn’t just a trend— it’s our guiding principle. We’re dedicated to crafting high-quality bags while minimizing our environmental footprint. From upcycling denim jeans into stylish bags to using eco-friendly packaging, every step of our process reflects our commitment to a more sustainable future. 

The Denim&U Team

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Katrina Jane Delay

CEO

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Nicole Baticados

Co-CEO

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Ann Pauleen Capulong

Social Media Manager

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Nelfa Mae Vista

Web Designer/
Graphic Designer

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Zsamarah Ysabel Feola

Area Manager

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Tisha Suzanne Dela Cruz

Marketing Head

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Samantha Marielle Colas

Marketing Associate

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Daniella Marie Diestro

Marketing Associate

Our Collection

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